1. Introduction
This Privacy Policy outlines the principles and procedures governing the collection, use, storage, processing, and protection of personal data by HOTELES B3 CORP COLOMBIA.
This policy has been developed in accordance with Colombian Law 1581 of 2012 and its regulatory provisions regarding the protection of personal data.
Any information collected and stored by HOTELES B3 CORP COLOMBIA through its communication channels, websites, booking systems, social media platforms, physical forms, digital platforms, email communications, and any other authorized means shall be treated under strict standards of confidentiality, security, and legality.
If your information is included in any of our databases, it is because you have maintained or currently maintain a commercial, contractual, employment, or other relationship with HOTELES B3 CORP COLOMBIA, or because you have voluntarily provided your personal information.
2. Data Controller
Company Name: HOTELES B3 CORP COLOMBIA
Tax Identification Number (NIT): 900.510.142
Address: Carrera 15 # 88-36, Bogotá D.C., Colombia
Email: mercadeo@hotelesb3.com
3. Definitions
For the purposes of this Policy, the following definitions shall apply:
Personal Data: Any information relating to an identified or identifiable natural person.
Data Subject: The individual whose personal data is being processed.
Processing: Any operation or set of operations performed on personal data, including collection, storage, use, updating, circulation, transfer, transmission, or deletion.
Database: An organized set of personal data subject to processing.
4. Purposes of Data Processing
HOTELES B3 CORP COLOMBIA may collect, store, use, update, share, transfer, and process personal data for the following purposes:
- Managing hotel reservations, accommodations, and hospitality services.
- Processing payments, billing, and administrative activities.
- Responding to inquiries, requests, complaints, and claims.
- Providing customer service and guest support.
- Sending promotional communications, special offers, newsletters, marketing campaigns, and loyalty program information.
- Managing events, experiences, and activities organized by the hotel.
- Complying with legal, regulatory, and contractual obligations.
- Managing recruitment, hiring, and employment-related processes.
- Maintaining communication with suppliers, contractors, and business partners.
- Ensuring the safety and security of guests, visitors, employees, and company assets.
- Conducting customer satisfaction surveys and market research.
- Improving products, services, facilities, and guest experiences.
5. Rights of Data Subjects
Data subjects have the right to:
- Access, update, and correct their personal data.
- Request proof of the authorization granted for data processing.
- Be informed about how their personal data has been used.
- Submit inquiries, complaints, or claims regarding the processing of their personal data.
- Request the deletion of personal data when legally applicable.
- Revoke authorization for the processing of personal data.
- Access their personal data free of charge.
6. Authorization
HOTELES B3 CORP COLOMBIA shall obtain the prior, express, and informed consent of the data subject before processing personal data, except in cases authorized by applicable law.
Authorization may be obtained through physical or digital forms, reservation systems, websites, email communications, telephone calls, social media platforms, guest registration forms, or any other legally permitted means.
7. Information Security
HOTELES B3 CORP COLOMBIA implements reasonable technical, administrative, and organizational measures to safeguard personal data against loss, unauthorized access, misuse, alteration, disclosure, or destruction.
Access to personal data is restricted to authorized personnel and service providers who require such information to perform their duties.
8. Data Transfer and Transmission
HOTELES B3 CORP COLOMBIA may share personal information with service providers, business partners, booking platforms, technology providers, marketing platforms, financial institutions, and other third parties involved in the delivery of its services, always in compliance with applicable data protection regulations.
National and international transfers of personal data may also occur when necessary for business operations or when required by law.
9. Inquiries and Complaints
Data subjects may submit inquiries, requests, complaints, or claims regarding the processing of their personal data through the following email address:
All inquiries and complaints will be handled within the timeframes established by applicable Colombian data protection regulations.
10. Data Retention
Personal data will be retained for as long as necessary to fulfill the purposes for which it was collected and to comply with legal, contractual, accounting, tax, or regulatory obligations.
11. Policy Validity
This Privacy Policy becomes effective upon publication and shall remain in force for as long as HOTELES B3 CORP COLOMBIA carries out personal data processing activities.
Any substantial modifications to this Policy will be communicated through the Company’s official communication channels.
